WTG Studios is the creative agency (based in Southern California) of Whiskey Tango Globetrot, where its founder, Spencer Spellman, brings to the table (or cocktail bar) more than a decade of experience and expertise working with travel, food, drink, and lifestyle brands. That experience and expertise in this case has been just about everything but the kitchen sink, including copywriting, photography, video, website design, digital marketing, public relations, and even cocktail creation. (If Spencer was a cocktail, he'd probably be a Singapore Sling because there are so many ingredients to it.) Brands that Spencer has worked with have included everything from travel agencies, like Expedia and Travelocity, to major financial institutions Bank of America and Capital One, to TV networks Travel Channel and HLN, to drink brands, such as Elijah Craig and Anheuser-Busch.
As such, WTG Studios specializes in working with smaller businesses in the travel, food, and drink industries, such as hotels, restaurants, breweries, distilleries, wineries, and bars. Yet we're always open and interested in talking about new projects, no matter what the company, except perhaps pyramid schemers (Listen, you've got to draw the line somewhere, right?). If nothing else, let's talk shop and trade Old Fashioned recipes and favorite IPAs. Contact us here or shoot Spencer an email.
Meanwhile, peruse some of WTG Studio's services and case studies below, and sign up for our monthly newsletter to receive exclusive discounts, resources, and the 4-1-1 on in-person and digital events.
What is your story? This is the principle question that businesses and brands must answer. And nothing conveys your brand more than your message and storytelling. It's the bridge between your brand and your customers. WTG helps craft your company's message and storytelling in a variety of forms, including blog posts and articles, copywriting, newsletters, press releases, and more.
Photography is the modern-day storyteller, and our window to the world. WTG's goal is to create aesthetically pleasing photos that put the viewer in that place or experience, be it mountaintop in the Andes or inside a speakeasy bar in Los Angeles. WTG offers multiple different photography packages and licenses, so shoot us an email for current rates for what you're looking for.
But what's storytelling if it doesn't find its audience? WTG leverages a decade of experience in digital strategy to help connect your company's story with the right audience. It's like marketing matchmaking. Our digital marketing services includes content strategy, social media strategy, blogging, newsletter marketing, influencer strategy, SEO, and SEM.
WTG specializes in building websites for small companies on the Squarespace platform. While we have experience with other platforms and content management systems, we believe that Squarespace is the most robust, all-in-one web solution, especially for hospitality, food, and drink brands. If it's good enough for Keanu Reeves and John Malkovich, then it's good enough for us.
Cocktail menu development/design
#Expediachat Twitter chat
#Expediachat was started by Spencer several years ago in partnership with Expedia as a brand awareness campaign on Twitter. At its peak, the weekly event on Twitter garnered several hundred participants, while reaching several million Twitter followers, and with impressions between 30-60 million people. Social analytics company Simply Measured, used some of the above stats and graphics in a case study on social media branding lessons.
Northstar California blog
Spencer was hired by Vail Resorts' North Lake Tahoe ski resort, Northstar California, to design a first-of-its-kind microsite, blog and ambassador program, called Tahoe Ascent. Launching at the beginning of the 2017/2018 ski season, the site averaged 65k page views through the winter season, and produced more than $200k in revenue. Tahoe Ascent was awarded GOLD by Travel Weekly for the top overall blog in the travel industry for 2017.